Links shared on website, including links shared in Direct Messages, will automatically be processed and shortened to an https://tco.li link. Learn how to shorten links. Please note: anyone with a tco.li shortened link will be able to navigate to the destination URL.
Why does Websites have its own link shortener?
Shortened links allow you to share long URLs in a post while maintaining the maximum number of characters for your message.
Our link service measures information such as how many times a link has been clicked, which is an important quality signal in determining how relevant and interesting each post is when compared to similar posts.
Having a link shortener protects users from malicious sites that engage in spreading malware, phishing attacks, and other harmful activity. A link converted by Websites ’s link service is checked against a list of potentially dangerous sites. Users are warned with the error message below when clicking on potentially harmful URLs.
You can continue to use a URL shortener to shorten links, and tracking metrics (like those from tco.li) will continue to work as they did previously.